A&E Car Wash on the Go
>Hauling supplies in a Radio Flyer wagon, door to door. Slogan: "all we need is your hose." Customer brings the water, I keep the margin. First product, first pricing model.
Tech nerd.
Dangerous builder.
I live at the intersection of the marketer and the engineer - the person who finds the demand and the one who ships the thing. Most people pick a lane. I read the whole board and pull the right lever at the right time, not just the one I happen to know.
Marketers can't ship.
They write the brief, hand it off, and pray. Every dependency is a delay and a game of telephone.
Engineers don't sell.
They build beautiful machines nobody asked for, with no read on what the business is allowed to do or what it's worth.
Put both in one person and the hand-offs disappear. I find the demand, build the tool, and keep the whole system aimed at one objective on the way to revenue.
Call it a generalist if you want - the cumulative kind, not the jack-of-all-trades kind. Finance, legal, code, growth: I step into whichever one is blocked, lead the people through it, and hand it back running. Years of layered reps are the lens.
01The hustle log
The Pokemon flip
>Dropshipping Pokemon games from AliExpress to eBay before there was a guru selling a course on it. Find the spread, build the funnel, repeat.
Shopify CPG
>Took a dietary supplement brand from a dorm-room solo-op to roughly $4M and a clean exit. The jump that matters: from doing every task to building the system that does them.
Fintech at Preipo.com
>Led sales and marketing, then led dev through intense compliance. Untangling crises where one wrong move is a legal problem, not a typo.
Milk Road
>Wrote the daily for 350k+ crypto subscribers, a16z partners and top VCs on the list. Moving a massive, skeptical audience that smells a hollow sentence instantly.
Bolder Apps & Appsurd
>GM of Revenue and CMO. Building systems, leading teams and vendors, and shipping high-performance apps - every layer pointed at one objective.
Every era added a layer - the raw mechanics of trade, then scale, then attention, then code under real compliance. Stacked, that's the edge: I don't just pull a lever, I know the anatomy of the board well enough to pull the right one at the right time.
02Levers I'm pulling now
The build and the go-to-market are the same move now. These are the bets.
Vibe code lead magnets
Forget the gated PDF. Build a tiny tool that actually does the thing, let it capture intent on its own, and watch a passerby turn into a real conversation. Code is the new lead magnet.
Value surface area
Every touchpoint is a place to be useful. AI lets you multiply those moments faster than the cost of delivering them rises - so you keep widening the surface where value happens.
iMessage-native apps + agent agents
Stop dragging people to your app. Live in the thread they already use. Conversational, agentic experiences where agents hand off to other agents - the instinct Poke is built on.
03Built on the side
Kontak
Turns raw signal into a compounding pipeline. Distribution as a system you run, not a scramble you survive.
Captain Steel
Self-directed, same standard as the paid work: scoped tight, shipped real, built to take a punch.
Got something that needs to actually ship?
Build it, market it, or just trade notes on the board. Same operator, whichever door you walk through.